ConclusionThis also shares another theme. Budweiser indirectly wants to

ConclusionThis advertisement effectiveness to incorporate pathos, ethos, and logs will do more than make you look for your pet and hug them, but it will also make you think twice before drinking and driving. All though this commercial Budweiser worked to increase its credibility and bring awareness to a problem that demands an answer. Budweiser was able to depict a successful advertisement with a clear meaning behind it. Its direct effect may have been disregarded if not coming from a beer company, but Budweiser promotes safe travel for all of its consumers through this commercial and assures that they strictly adhere to the notion that the two activities of drinking and driving should not coexist.  The commercial’s main purpose is to incite the viewers with a short heartwarming advertisement to prevent drinking and driving, but the commercial also shares another theme. Budweiser indirectly wants to promote their product throughout the clip by putting it in the background in several scenes. Using a dog as the central component of the commercial was a key essential to persuade people to not drink and drive. It appealed not only to the emotions of those with dogs but to the majority that have someone important to go home to. With drunk driving rates going up, so has fatal accidents involving alcohol increased as well. According to Intoxalock, “9,967 people were killed in drunk driving crashes in 2014” (2014).  One technique used by the commercial was the choice of song, without it; the clip would be bland and not as effective. Each scenery chosen had a positive feeling behind it. Not only did it improve the joyful tone of the video, it also paired well with the owner and his dog. There was nothing out of the ordinary between the two; they played, ate and slept together, they made an inseparable bond. Also, the word “buddy” is repeatedly used for two reasons, one to show the relationship between pet and owner, and the other to highlight that Budweiser is the beer of buds. Although it may seem to be contradicting to have both themes in the commercial, the point this advertisement tries to convey is to not drink and drive, not only with their product but any source of alcohol. While this advertisement may seem all bright and happy, there is a dark side to it. The commercial tries to focus also on shame and guilt to prevent any disasters that might occur. At the end of the clip, the dog is alone and sad about his owner not returning later that night after drinking with a couple of his friends. The approach taken by the message’s ending forces the viewer to feel guilty about the thought of driving while intoxicated and risking not seeing your loved ones, causing shame to people who drink and drive. With very few words in the commercial, the actions of it spoke loudly. It could have ended in a disaster, yet it had a better and more touching ending when the owner realizes that not coming back to his Labrador was far worse than risk coming home buzzed. Instead of being a dog, it could have been any other loved one waiting for their parent, spouse or even child to come back home. This public service announcement reminds viewers about whom they could be leaving behind when they drink and drive.  Introduction With how society is going now, there are more precautions taken today to ensure the safety of the people. There are an abundant of commercials about drinking and driving that the audiences find to be rather dull. However, Budweiser hits your emotional side with their commercial “Someone Waits For You At Home”, by revealing the consequences of drinking and driving and the importance of being safe due to their loved ones.  The commercial starts off with a man around his mid-twenties with what seems to be a golden Labrador puppy. Upon entering his house, he says “welcome home buddy” (Adswithme.com, 2014) then starts the upbeat music as the two start to play together. As the scenes changes, so do they. They start growing and as each scene passes the dog starts to mature. Constantly together in any situation, the two are always happy. The background is always bright and pure, but in one scene he says, “I’ll be back buddy” (adswithme.com, 2014), as the owner and his friends leave with a pack of Budweiser. As time passes the dog starts to grow worried and anxious whether he’ll come home or not. Then it fades out and when all hope seems lost for his dog, the door opens and his owner returns. Filled with relief and joy, the dog smothers him in kisses while he explains to him that he spent a night with a friend so he would not risk any danger for the sake of himself and his dog. Budweiser’s latest ad promotes responsible drinking with a message that remains simple and strong: Don’t drink and drive because someone is anxiously waiting for your return safely. Budweiser a renowned beer company in the alcohol industry, takes it a step further than the competition to make sure the people can drink and be safe. With its impactful sixty second commercial about a bond between a man and a dog growing up together creating a friendship so deep it could bring a tear to your eye. As the commercial progresses the man decides to go out with a couple of friends and leaves his dog at home. As he waits patiently for his master to come home, he begins to get anxious as the night goes on with no sign of his owner. Then a message goes out to the crowd and tells them that when you drink and drive, you put those waiting for you worried whether you are safe or not. As the day breaks, the door opens and the dog burst with happiness as he sees his friend back home safe and sound. With Budweiser’s latest ad which promotes responsible drinking, the message remains simple and strong: Don’t drink and drive and also never leave your pet’s side again.

x

Hi!
I'm Clifton!

Would you like to get a custom essay? How about receiving a customized one?

Check it out