LINEAR Apple Beta Program. Similarly, to the iOS, the





The iPhone is one of Apple’s leading flagship products. There is no gainsaying
that one can be found in almost every corner of the world these days. Having
been launched in 2007, it has overtaken the mobile phone as a very fast growing
brand. It was created by apple to combat against other prominent mobile phone
manufacturers at the time such as Motorola, Huawei, Samsung, Blackberry, Nokia
and the likes. ‘Our plan
is to grab 1% share in the mobile phone market and go from there’ (Michael Noriega, 2011). These were the words
that were echoed by Steve Jobs in 2007 at the first Apple Keynote about plans
to overtake the phone market. Keynotes is a certain approach which is used by Apple to
spread new information and also a platform which is well advertised ahead of time widely for people to tune in through
a portion of the Apple website itself.

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However, the
iPhone has something about it. It is particularly different from any other
smartphone as it is the only one that uses iOS as it operating system software.
iOS is used exclusively for all Apple products that are produced. The iOS is
always released majorly yearly and prior to major release, the beta form is released
to software developers as part of Apple Beta Program. Similarly, to the iOS,
the iPhone is also annually released around September. It is not uncommon that
each release is coupled with the latest instalment of the iOS itself. With the
undying hype and the constant craze for technology, the iPhone has been the centre
of a certain trend where people try to get the phone on release day. This is
widely acknowledged and nationally televised in most country. Widely coined as “RELEASE DAY” by most electronic blogs
and websites, this day has people camping and waiting in line days ahead of
release of the phone itself.



The history of
the iPhone is simple yet so complex. Aside the technological advancements, one
of the changes was a method of naming that seemed so linear to a certain point
changed to the amusement of people.


 The first iteration of this device kicked off
in 2007. “3 things, a wide screen iPod with touch controls, a
revolutionary mobile phone and a breakthrough internet communications device,
an IPod, a phone, and an internet communicator, an IPod, a phone, are you
getting it? These are not 3 separate devices, this is one device and we are
calling it iPhone. Today, Apple is going to reinvent the phone” (LISA EADICCIO,2017). These were the strong words that echoed from
Steve Jobs in 2007 when he delivered the first keynote to launch the first
iPhone. This phone has a 3.5 screen display with a 320 X 480-pixel resolution. It
runs an operating system of iOS 3. It is relatively different from modern day
phones. It has no front facing camera. Standard versions of the memory capacity
were 4GB,8GB,16GB.

The striking innovation of the 1st generation was the
outstanding and clearly spaced icons that were easily recognizable to the human
eye as seen from above. This model also maximized Human Computer interaction
because of the extensive wide-screen and the single button beneath the screen.
HCI is all about the structure and the support of computer systems with people
that are utilizing it in perspective. “The person and the computer must interact by
communicating with each other to allow the user to achieve an identified goal” (Prof
Peter Johnson,1992). In this case, icons are made in the easiest way for human
to comprehend. This is made to relate the function that the user wants to carry
out to everyday recognizable elements. Since it is visually oriented, it is
easily understable herein and very possible for a user whose interface is not
in his/her own language to use this iPhone.   Overtime, these icons can be seen to have developed visually and seeming
aesthetically pleasing denoting clearly the functionality. A model of
interaction that can be suggested that this iPhone used extensively is the Normans model.” There are
2 gulfs which have to bridged by the interface, the gulf of execution: when the
user is faced with the question of what to do next. To help bridge this gulf
the interface has to suggest and prompt the user about possible actions. The
gulf of evaluation: this occurs after a user action and the consequent system
response when the user has to figure out what has happened. Design here has to
help by making the effects of user action explicit and giving a clear
representation of the system state” (A.G Sutcliffe,1995). In this context, the gulf of
execution is used when for example the user wants to send a text message, they
know the action is to take for the message icon to carry out this desired
action. Subsequently, when the text box pops up and the user is required to
then input the information that they want to send, this is known as the latter
(Gulf of evaluation)   

The introduction of the iPhone 3G as a successor of the original iPhone
was pretty successful as the interface became more stacked and updated with the
introduction of Apple Store which allowed users to download apps.The interactive lock screen where the user slid their hand across the
screen to unlock or view certain features became enhanced and redefined. This
also help the user of multi-touch in modern day iPhones improved and useful. This
feature and the newly stacked interface worked hand-in-hand and help the mover
move between screens and carry out functions. This design principle aided the
use of the iPhone as a device. “Design principle are used by interaction designers to aid
their thinking when designing for the user experience” (Rogers, Sharp and Preece,2011). It is
highly important objects are easily located and multi touch has assisted this.  

With the iPhone 3GS, multi-touch became more expansive as gestures such
as tapping, pinch to zoom, swipe became more prominent. Human computer
interaction was also improved as multitasking was introduced so activities such
as setting ringtones, deleting pictures and double clicking the home button to
switch between applications.Also, with the advent of iOS 5
came lots of improvements e.g. 3rd party app notifications from the
lock screen directly. This helped to grab the user attention as notification
were much clearer with this method. The brain perceives this as a problem that
needs attention, hence the user opens the app and interacting with the
interface. iCloud was also introduced in this operating system. It is an online
storage that comes with the ownership of an iPhone. It is very essential as its
serves as a back up of stored items on phone. Recall and recognition which is a
form of knowledge representation became used extensively. “Recall is where
we have remembered something; for example, remembering your login name and
password. It can be contrasted with recognition, which occurs when you are
presented with the item you are trying to remember” (Prof Peter Johnson,1992). Recall is used
for restoring lost documents, pictures and the likes that may have gotten lost using
iCloud as a tool. Recognition is extensively used with the breakout of the
user-friendly inbuilt AI called Siri that answers question and ‘presents’ you with
item that you would like to know about or remember. This later got joined with
the 4s model in which the ‘s’ stood for “SIRI”.


An outstanding breakthrough to the technological world and lovers of all
thing created by Apple was the release of the iOS7 which revamped the whole
interface to a different level.


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