The the technology. This scope will be continually changing

 

The
Technology Assessment Process

Table of Contents
Technology Assessment 2
Technology Assessment Process. 2
Technology assessment Steps. 2
Scoping. 2
Strategic Intent 2
Firm capabilities. 2
Searching. 3
Evaluating. 3
Committing. 3
Conclusions. 3
References. 4
 

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Technology Assessment

Technology is generally defined as
science or knowledge applied to a definite purpose. Technology
assessment has been defined as a form
of policy research that examines short and long-term consequences of the
application.

Technology Assessment Process

Technology Assessment process is a scientific, interactive, and
communicative process that aims to contribute the formation of public and
political opinion on societal aspects of science and technology. The technology
change is gradual and incremental. Technology assessment is actually based on
well-known and self-evident ethical principles. Following are the 4 technology
assessment steps.

Technology assessment Steps

Scoping

Scope and domain of the
technology should be based on the firm’s capabilities the opportunity
and the potential threat or opportunity from the technology. This scope will be
continually changing as more is learned about the firm and the
technology. Scoping is the direction based on the company’s core competencies.
If you don’t have a target you will miss it every time. The scope of the
technology assessment must be clearly limited. The scope will be
shaped by strategic factors including the firm’s strategic intent and
capabilities.

Strategic Intent

Strategic intent is an “animating dream” or “sense of direction,
discovery, and destiny”. Technology cannot be considered in the abstract
but should be used to answer a question or to address a
challenge. The firm’s strategic intent must be first and
foremost in the minds of the technology assessment team.

Firm capabilities

According to the resource-based view of the firm, success depends
on a firm’s resource, particularly its ability to develop and leverage core
competencies. A core competency could be special technical capabilities leading
to the development of unique products. Codifying the firm’s technical
capabilities is a starting point for a technology assessment process from both
organizational and procedural point of view 

The scope of Technology Assessment will generally be broader than
the capabilities and technical assets of the firm. The scope includes the
target market and target customer, and the existing or latent need that will be
served by the new technology. The scope of the technical field must
be given some boundaries to eliminate certain technical
approaches and products and to understand the relative risk of different
approaches.

Searching 

Determine the sources and information to follow
to determine feasibility and viability. This is usually done by
looking internal to the company for new technologies, external companies such
as universities and governments, and external literature such as Lexis and
other trade publications. Look for strong signals-citations in publications
and following the action of the firm’s competitors. Keeping track of
this information is crucial when searching for emerging technologies.

Evaluating 

Technology should be evaluated against the capabilities
of the company and the needs of the target market. The technology development
and market entry plan must be drafted and the financial, competitive
and organizational impacts of the new technologies analyzed. These
technologies are ranked based on financial, risk, and other criteria
to determine the impact on the firm and the potential market.

Committing 

The first three steps above are
used to determine whether to pursue particular technology. The
fourth step address how to pursue it by making a strategic
commitment to the new technology, how the firm should choose
to proceed with the technology. Before a company commits resources,
time, and money into a technology, they typically follow four types of
strategies “watch and wait” to see how the technology evolves and see
how the technology is implemented and perform a quick
taker, “Position and Learn” to learn more about the technology and
place the firm in a position to implement, “Sense and Follow”
is when the company invests the money and chooses to implement,
“Believe and Lead” the firm fully commits its resources.

The four-step approach allows the firm to find the technology for
the customers that will be sustainable in the market, gathers information about
the technology by examining the competition and information from external
publications.

Conclusions

Technology assessment is a concept with which to generate
sustainable structures in future technical applications. The instruments of
Technology assessment are discussed separately among the participating
groups, dependent on the sciences and interests involved. In this paper, the
different instruments are treated by relating them to accepted
classification criteria. Through the consequent application, a
classification space is introduced, the reach of each
instrument concerning each feature becomes clear, and common
interfaces become visible. The exact position of an individual
instrument inside the classification space is open to discussion, but the
important point is that these instruments do not stand isolated they have
overlapping and connecting character. This approach should help to enhance
the paradigm of sustainable development on its way to becoming
operational and less controversial.

 

References

Wharton on Managing Emerging Technologies

A Different Game: Wharton Book Explores Managing Emerging
Technologies

British Standard: Environmental
Management Systems, BSI, London.

Council Directive of
assessment of the effects of certain public and private projects on the
environment

 

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